Article marketing is an important component of external SEO, orsearch engine optimization. Irrespective of how much internalSEO is carried out on a web page, article marketing can make amassive difference, not only to the traffic to your site, butalso your link density and search engine listing. The term ‘web page’ is used deliberately, since most searchengines list individual pages and the Google PageRank applies toweb pages rather than domains, or complete ‘web sites’. Eachpage has to be optimized separately, and you can use articlemarketing to achieve that. This is done by means of your ‘resource box’ that some peoplecalled your ‘bio’. Most article directories allow you to say alittle about yourself and provide one or two URLs. This separatearea can come in three different forms: either a separateresource box, that is generally included at the bottom of thearticle, a separate paragraph that you are allowed to add to thebottom of the article, or an author’s ‘bio’ that can be read ifthe reader clicks on your name that is an active link to thebio. If none of these are allowed, then you are advised to give thedirectory a miss, since the whole purpose of article marketinghas nothing to do with giving away free information, but withtrying to persuade readers to click on your links and visit yoursite, and also have your link visible on the directory toprovide you with a link back to your website, and so add to yourpage rank votes. The higher your page rank, the more relevantthe search engines will calculate your page to be. Even the third type of link mentioned above is not reallyacceptable to most article marketers, since the best place for alink is at the end of the article when the reader is still in astate of anticipation of more information. For this to occuryour article has to provide good information about the subjectbut not so much that the reader requires no further informationand has therefore no need to click to visit your website formore. The wording of your resource box is also very important andthere are a number of possibilities according to the type ofarticle and the purpose of your website. You can simply statethat ‘More information on - - - - - can be found athttp://xxxxx.com’. On the other hand, it is often better to saya bit more such as ‘Peter has a vast knowledge of this subjectand uses it to get quick listing on Google and Yahoo. Find ourhow he does it on http://yyyyy.com’. Use your imagination and you can increase the return of each ofyour articles in terms of clicks straight to your site or, ifyour article is good enough, the reader might even want to copyit as content on their own website, and this provides you withmore back links. If you combine this with good on-site SEO andother methods of off-site search engine optimization, thenarticle marketing can be a very powerful tool that can be usednot only to attract direct clicks to your site but also tocreate valuable links back to selected pages on your website.

About The Author: Peter is an article ghostwriter who finds iteasy to get his websites listed by the major search engines.Find out how he does it onhttp://www.improved-search-engine-rank.com where he providessimple instructions.

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