Improved search engine rank is attainable through good searchengine optimization, part of which is the maximizing of yourGoogle Page Rank through intelligent linking with other webpages. In this first part of 2 on the subject of Google PageRank, we will look at the argument for attaining high listingsthrough a linking strategy. Google Page Rank is a buzz term at the moment since manybelieve it to be more important to your search engine listingthan search engine optimization. If we ignore for the momentthe fact that Page Rank is, in itself, a form of SEO, then thereare arguments for and against that belief. Before we investigate these arguments, let’s understand somefundamentals of search engine listings. First, most searchengines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to aspecific search term if it is to be listed. Secondly, a search engine customer is the person who is usingthat engine to seek information. It is not an advertiser or theowner of a website. It is the user seeking information. Theform of words that is used by that customer is called a ‘searchterm’. This becomes a ‘keyword’ when applied to a webmastertrying to anticipate the form of words that a user will employto search for their information. A search engine works by analyzing the semantic content of aweb page and determining the relative importance of thevocabulary used, taking into account the title tags, the headingtags and the first text it detects. It will also check out textrelated contextually to what it considers to be the main‘keywords’ and then rank that page according to how relevant itcalculates it to be for the main theme of the page. It will then examine the number of other web pages that arelinked to it, and regard that as a measure of how important, orrelevant to the ‘keyword’, that the page is. The value of thelinks is regarded as peer approval of the content. All of thesefactors determine how high that page is listed for search termsthat are similar contextually to the content of the page. Without doubt, there are web pages that are listed high in thesearch engine indices that contain very little in the way ofuseful content on the keywords for which they are listed, andhave virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal twothings. The first is that many such web pages are frequently listedhighly only for relatively obscure search terms. If a searchengine customer uses a common search term to find theinformation they are seeking, they will very rarely be led to asite that has little content other than links, but it ispossible. The second is that they contains large numbers oflinks out to other web pages, and it can be assumed that theyhave at least an equal number of web pages linking back. It is possible to find such web pages for many keywords. Anexample is on the first page on Google for the keyword ‘DataVOIP Solutions’. There is a website there that is comprisedonly of links. The site itself has little content, but everylink leads to either another website that provides usefulcontent, or another internal page full of more links and nocontent. That is how links can be used to lift a web page highin the SE listings. Such sites frequently contain only the bare minimum ofconventional search engine optimization, but the competition isso low that they gain high listings. You will also find them tocontain large numbers of internal pages, every one of whichcontain the same internal and external links. It is true, therefore, that it is possible to get a highlisting without much content, but with a large number of links. However, is that a legitimate argument for those promoting linksagainst content? Could you reasonably apply that strategy toyour website? Could a genuine website really contain thousandsof links to other internal pages and external pages on otherwebsites, and still maintain its intended purpose? In the second part of this article, titled ‘Search Engine Rank:Google Page Rank Misconceptions’ wI will explode some mythsabout Page Rank, and explain how many people are wasting theirtime with reciprocal links, and perhaps even losing throughthem. It may be that a linking strategy is not so much anoption, as a choice between the type of website that you want: to provide genuine information or to make money regardless ofcontent. Improved search engine rank might be synonymous with GooglePage Rank, but perhaps only if you want to sacrifice theintegrity of your website.

About The Author: Peter normally has several pages his websitelisted within 2 days, and he shows you exactly how he does it onhis website http://www.improved-search-engine-rank.com usingscreenshots and actual examples Back to All Articles