According to Kelsey Research, 70% of US households now use the internet when searching for local products and services. In fact, it is projected that over 20 billion searches for local information will be made in the coming year. 75% of Internet users have looked for services and products within an area close to their home or business.
The bad news is that you may have to learn some buzz words and important techniques in order to adequately take advantage of ?local search?.
If any of the below confuses you, don't worry. CitySlick.net's user control panel is a plug-and-play solution for local businesses interested in gaining exposure.
www.CitySlick.net harbors dynamic local business profiles (mini websites) that are optimized for search engines and social media. Local businesses interested in listing at CitySlick should visit http://www.cityslick.net/reg.php.
At CitySlick, 6 key elements can increase exposure for a listing?s profile AND website:
1. Content Items ? By using specific types of content, CitySlick allows users to create multiple web pages. If a profile posts a coupon, a coupon link will appear in a profile that will lead to another page of that profile. In this page, there will be website link exposure, back links to the profile, and contact information. Remember, content IS king ? so the more content a profile has, the more link exposure it will receive.
2. Keyword Phrase ? These phrases are used in a large header tag and placed in the Page Title (the blue bar at the top of most browsers). Additionally, these keywords are added into your URL for further density. Your Business name is included in the main area as well as key header tags.
3. Slogans ? Like titles, slogans are inserted into the page title of a profile. Using specific keywords here can substantially help rankings.
4. Website Links ? Search engines crawl each profile at CitySlick individually and index profiles for certain keywords. Some profile owners have websites. CitySlick allows specification of one main website and a short description for that website (used as the link text a.k.a. anchor text). Furthermore, this short description is dropped into the META Description Tag.
5. Deep Links ? The deep linking system at CitySlick allows profile owners who own websites to specify additional links within their main website (eg, yoursite.com/widgets/about.html). Deep linking will tell major search engines, such as Google, that pages within a website are important. Doing so will help website owners establish an effective link building, page rank, and traffic strategy.
For more information on anchor text and why link building is a good idea, visit: http://www.webworkshop.net/inbound-links.html
6. Keywords ? Keywords are listed as a bolded specialization list in profiles. They are also placed in the META keyword tag of a profile?s page.
CitySlick profiles help local businesses build traffic in a smart way. Local businesses who own websites can significantly benefit by using the CitySlick profile system. For local businesses without websites, a CitySlick profile can help you start in building exposure online.
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