Search engine optimization refers to any practice related tothe end goal of improving your web site's position in thesearch engine 'free found listing.' The reason you want all ofyour web pages, or at least your most important web pages,search engine optimized zeros in on what nearly every websiteowner wants: More new business contacts generated from Webtraffic! According to current search engine ranking requirements,keywords and content on the same page must match a particularset of criteria. Basically, this means - for example - that forevery 500 words on a page, you might only be able to write thesame keyword 5 or 6 times to maintain the balance required bysearch engines. But simply adding the keyword to the body ofthe page is not the only factor. The page title and description(among others) are also factors. It's obvious that every keywordyou have for your site can't be positioned accurately in eachrelevant place on one page. Each keyword, keyword phrase, orkeyword set needs its own page to effectively return webtraffic to your site. Keyword stuffing is a big ouch! Repeating your keyword 30 or 40times in the content is called keyword stuffing, and it getsyour web page penalized or banned altogether from searchresults. It's just common sense not to engage in keywordstuffing. Limit the number of keywords on each of your webpages, and develop individual web pages for each of your mostimportant keywords. Requirements and standards change rapidly. At this writing, ifthe web page is unique and if crawlers determine that the pageoffers viewers substantive content, it passes the first testfor ranking. It goes something like this. The number of words the publicsees on a page is analyzed by search engine robots to determineif there are enough words to be valuable to a web visitor whoreads the page. If there are enough words on the visible partof the web page, then the robot evaluates the hidden text(called the source code). It looks for key words, descriptions,web page titles, link content and image descriptions just forstarters. If the data qualifies, this invisible web pagecrawler then compares the overall page content with your entirewebsite to look for a consistent theme. In other words, youcan't publish a page about your cat on a site that sells chesssets without breaking the consistent theme rule. Every websitemust have a consistent theme weaved in and out every web page. If the web pages pass this evaluation, the robot zips on tocalculate all the data in various formats. For example, arethere too many keywords on the page as compared to the totalnumber of words on the web page? A comparison of imagedescriptions and link content also plays a roll. Once all ofthe various calculations are complete - and this all happens inseconds - the calculated percent of substance is compared to allthe other website pages on the Internet asking for the samekeyword status. Then the robot determines web page rankingposition to be displayed in the search engine 'free foundlisting' when that one key word is used by a web searcher. It is easy to see why search engine optimizing web pages is acomplex, labor-intensive task that requires up-to-dateknowledge of search engine standards and requirements, skill inapplying the words to comply as closely as possible with topranking position, and common sense so as to not go overboard(keyword stuffing a page) getting that web page penalized orbanned altogether. Pages that use acceptable standards applicable for each searchengine are rewarded in time with a valuable ranking. A topranking has many benefits for your business, from visibility,free clicks and web traffic to increased sales revenue. The bottom line is to publish web pages that meet searchrequirements so visitors can find your page. If it is too timeconsuming for you to successfully optimize the content on yourweb site, or if your search engine ranking appears buried onpage 99 of the free found listing, you may want to consider aprofessional SEO service provider. Start by asking anexperienced search optimization writer to review 3 or 4 of yourexisting web pages. Listen to her suggestions and apply them. Ifbudget is limited, engage her services to only optimize yourmost important web pages. Track results over the following 90 -120 days.

About The Author: Alexandria Marx writes for the Internet,collateral marketing communications, video scripts. Marxwritings engage expertise gained from 20 yrs direct marketingand direct response copywriting, including 11 yrs writing webcontent and search engine optimization.http://www.copywritingservicesusa.com

For more free-reprint articles by Alexandria Marx please visit: http://www.isnare.com/?s=author&a=Alexandria+Marx Add a Comment Back to All Articles